captive audience

captive audience
An audience that is unlikely to be able to escape being exposed to an advertising message in toto. Examples include cinema audiences and conference audiences.

Big dictionary of business and management. 2014.

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Look at other dictionaries:

  • captive audience — UK US noun [countable] [singular captive audience plural captive audiences] a group of people who must listen to what someone is saying because they cannot leave Thesaurus: audienceshyponym general …   Useful english dictionary

  • captive audience — noun count a group of people who must listen to what someone is saying because they cannot leave …   Usage of the words and phrases in modern English

  • captive audience — UK / US noun [countable] Word forms captive audience : singular captive audience plural captive audiences a group of people who must listen to what someone is saying because they cannot leave …   English dictionary

  • captive audience — /ˌkæptɪv ɔ:diəns/ noun the people who cannot avoid being exposed to an advertisement ● Advertisers like to have their posters in underground stations where there is a large captive audience …   Marketing dictionary in english

  • ˌcaptive ˈaudience — noun [C] a group of people who must listen to something because they cannot leave …   Dictionary for writing and speaking English

  • captive audience — /kæptɪv ˈɔdiəns/ (say kaptiv awdeeuhns) noun people who have entered into a situation for a particular purpose, as at a restaurant, and are subjected to advertisements, propaganda, solicitations, etc., without their consent …  

  • captive audience — Any group subject to a speaker or to a performance and which is not free to depart without adverse consequences …   Black's law dictionary

  • captive audience — Any group subject to a speaker or to a performance and which is not free to depart without adverse consequences …   Black's law dictionary

  • captive — cap‧tive [ˈkæptɪv] adjective [only before a noun] captive viewers or customers watch a company s advertisements or buy a company s products because they have no other choice: • Kids in the classroom are a captive audience to whom ads may seem a… …   Financial and business terms

  • Captive market — Captive markets are markets where the potential consumers face a severely limited amount of competitive suppliers; their only choices are to purchase what is available or to make no purchase at all. Captive markets result in higher prices and… …   Wikipedia

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